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Diageo North America, Inc

DEOConsumer Staples· New York, NY, US
LAYOFFS TRACKED
1
LAST EVENT
Sep 30, 2026
MARKET CAP
$231.35B
as of Oct 16, 2026
EMPLOYEES
6,000

Diageo North America is the U.S. and Canadian operating subsidiary of Diageo plc, a global producer, marketer and distributor of spirits and beer, with brands such as Johnnie Walker, Smirnoff, Captain Morgan and Guinness. It manages sales, marketing, and distribution operations for Diageo's portfolio across North America.

Layoff timeline

1 EVENT
Sep 30, 2026WARN notice
New York, NY, USA

Diageo North America has filed a WARN notice indicating 305 permanent roles at its New York headquarters will be eliminated as part of the company's global restructuring. The 305 cuts equal 36.35% of the site's 839 employees and are scheduled to begin on 30 September and run until 30 September 2027. Diageo said it is redesigning its operating framework to become more competitive and will support affected colleagues, while the wider group has already cut nearly 2,000 jobs in the year to 30 June 2026 amid broader restructuring. Separately, the article notes additional potential cuts to Scotch distillery staff in Scotland tied to the same programme.

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