Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through three segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. The company sells its products to full service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, food service customers, value stores, e-commerce retailers, and the military; and concentrates and/or beverage bases to authorized bottling and canning operations. It provides its products under the Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Muscle Monster, Espresso Monster, Monster Tour Water, Fury, Monster MAXX, Caffe Monster, Monster Hydro, Monster HydroSport Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, and Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, and Fury brands. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
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Monster Beverage Corporation has announced the closure of its craft beer plant in California, resulting in the layoff of approximately 100 employees. This decision comes as the company faces challenges in the alcohol market, impacting its operations and workforce. The closure is part of a strategic shift as Monster refocuses its efforts on its core energy drink business. The layoffs are effective immediately, highlighting the company's response to current market conditions and the need for operational adjustments.
Monster Beverage Corporation has abruptly closed its bottling plant in West Sacramento, resulting in the termination of over 400 employees. This closure comes as part of a broader restructuring effort within the company. The decision to shut down the facility was made suddenly, leaving many workers without prior notice. The layoffs are part of the company's strategy to streamline operations and reduce costs amid changing market conditions. The affected employees are now facing uncertainty as they seek new employment opportunities in the area.
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