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REPORTED · NEWSPublished Oct 27, 2025

Hootsuite Cuts Roughly 20% of Global Workforce in Vancouver Restructuring

SOURCENews reportView the filing ↗

EFFECTIVE DATE
Oct 27, 2025

What we know

Location: Vancouver, British Columbia, Canada.

Based on news reporting.

Summary

Hootsuite, the Vancouver-based social media management company, confirmed it is restructuring and reducing its global workforce by roughly 20%, representing "hundreds of employees." The company declined to provide an exact headcount but said it is offering support to departing and remaining staff and described the decision as difficult. The announcement came days after Hootsuite was recognized as a finalist in the BC Technology Impact Awards, highlighting a contrast between recent local recognition and the current cuts. Hootsuite framed the move as an organizational restructure and emphasized appreciation for affected employees and a commitment to manage the transition with care.

LayoffTalk has tracked 2 layoff events at Hootsuite since January 2020, with 2 additional events known from news reporting.

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SOURCE
News reporting
View original source ↗
H
Hootsuite
Information Technology · 1,000 employees
2
EVENTS TRACKED
JOBS IN WARN FILINGS
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CREATED JUL 13, 2026LAST UPDATED JUL 13, 2026