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REPORTED · NEWSPublished Jan 28, 2026

Nike Cuts 775 Jobs Amid Strategic Shift

EMPLOYEES AFFECTED
775
SHARE OF WORKFORCE
~1.0%
EFFECTIVE DATE
Oct 1, 2023
775 OF 79,400 EMPLOYEES

What we know

Location: United States.

Based on news reporting.

Summary

Nike, Inc. has laid off 775 workers as part of a strategic shift away from its previous five-year strategy. This decision reflects the company's response to changing market conditions and aims to streamline operations. The layoffs are part of a broader restructuring effort to enhance efficiency and adapt to evolving consumer demands. While the specific locations and departments affected were not detailed, this move underscores Nike's commitment to realigning its workforce with its new strategic direction. The layoffs occurred in October 2023, marking a significant change in the company's operational approach.

NIKE, Inc. cut 775 jobs as of October 1, 2023.

That is roughly 1% of the 79,400 people NIKE, Inc. employs.

LayoffTalk has tracked 21 layoff events at NIKE, Inc. since October 2023, affecting a combined 7,933 employees.

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SOURCE
News reporting
View original source ↗
N
NIKE, Inc.NKE
Consumer Cyclical · 79,400 employees
21
EVENTS TRACKED
11K
AFFECTED SINCE 2023
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CREATED JAN 28, 2026LAST UPDATED JAN 29, 2026