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REPORTED · NEWSPublished Jan 27, 2026

Nike Cuts 775 Jobs Amid Strategic Shift

SOURCENews reportView the filing ↗

EMPLOYEES AFFECTED
775
SHARE OF WORKFORCE
~1.0%
EFFECTIVE DATE
Jan 27, 2026
775 OF 79,400 EMPLOYEES

What we know

Location: United States.

Based on news reporting.

Summary

Nike, Inc. has laid off 775 workers as part of a strategic shift away from its previous five-year strategy. This decision reflects the company's response to changing market conditions and aims to streamline operations. The layoffs are part of a broader restructuring effort to enhance efficiency and adapt to evolving consumer demands. While the specific locations and departments affected were not detailed, this move underscores Nike's commitment to realigning its workforce with its new strategic direction. The layoffs occurred in October 2023, marking a significant change in the company's operational approach.

NIKE, Inc. cut 775 jobs as of January 27, 2026.

That is roughly 1% of the 79,400 people NIKE, Inc. employs.

LayoffTalk has tracked 21 layoff events at NIKE, Inc. since January 2024, including 87 jobs documented in official WARN filings, with 20 additional events known from news reporting.

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SOURCE
News reporting
View original source ↗
N
NIKE, Inc.NKE
Consumer Discretionary · 79,400 employees
21
EVENTS TRACKED
87
JOBS IN WARN FILINGS
View company profile

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CREATED JAN 28, 2026LAST UPDATED AUG 7, 2026