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UPCOMING · ESTIMATEDPublished Jan 27, 2026

Nike to Lay Off 775 Employees Amid Automation Push

EMPLOYEES AFFECTED
775
SHARE OF WORKFORCE
~1.0%
PLANNED DATE
Not disclosed
775 OF 79,400 EMPLOYEES

What we know

A specific layoff date has not been disclosed.

Based on news reporting.

Summary

Nike, Inc. has announced plans to lay off 775 employees as part of its strategy to ramp up automation. This decision reflects the company's ongoing efforts to streamline operations and enhance efficiency. While specific locations and departments affected by these layoffs have not been disclosed, the move is indicative of broader trends in the industry towards automation and workforce reduction. The layoffs are part of a larger restructuring plan aimed at adapting to changing market conditions and consumer demands.

NIKE, Inc. cut 775 jobs.

That is roughly 1% of the 79,400 people NIKE, Inc. employs.

LayoffTalk has tracked 21 layoff events at NIKE, Inc. since October 2023, affecting a combined 7,933 employees.

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SOURCE
News reporting
View original source ↗

Estimated figure based on news reporting. Not yet confirmed by NIKE, Inc..

N
NIKE, Inc.NKE
Consumer Cyclical · 79,400 employees
21
EVENTS TRACKED
11K
AFFECTED SINCE 2023
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CREATED JAN 27, 2026LAST UPDATED JAN 28, 2026