Rivian cuts service and customer support roles, less than 2% of workforce

Rivian announced layoffs affecting hundreds of workers, described in the article as less than 2% of its workforce, with the cuts primarily targeting service and customer support teams. The move comes shortly after the company began deliveries of its R2 SUV and reflects management efforts to reduce costs and slash losses while awaiting positive automotive gross profit from the R2 ramp. The article notes broader industry headwinds, including the elimination of the $7,500 federal EV tax credit, and mentions Rivian's Georgia plant expansion and DOE loan financing. No specific calendar date or city location for the layoffs was provided in the article.

Rivian cut 300 jobs in CA affecting its service and customer support team as of June 17, 2026.

That is roughly 2% of the 15,000 people Rivian employs.

LayoffTalk has tracked 20 layoff events at Rivian since October 2022, including 784 jobs documented in official WARN filings, with 14 additional events known from news reporting.