Uber Technologies, Inc. and The Trade Desk Figure in Large Tech Cuts; USC, ETS, Sapporo and Shell Also Report Reductions

Uber Technologies, Inc. and The Trade Desk led reported job reductions in the tech sector between September 11 and September 12, 2026, while higher-education, testing, consumer and energy employers also disclosed cuts. In total, 18 layoff actions affecting 4,353 employees were reported in the two-day period.

Overview

• The information technology sector accounted for the bulk of affected workers with 3,885 employees impacted across 2 layoff actions. Reporting on those actions included coverage of The Trade Desk by ADWEEK, Business Insider and PPC Land, and reporting of Uber Technologies, Inc. by The Economic Times, Analytics Insight and newsdrum.in.
• The consumer discretionary sector recorded 12 layoff actions affecting 192 employees, including notices from University of Southern California and Educational Testing Service.
• The consumer staples sector reported 3 actions affecting 212 employees, with Sapporo U.S.A. listed among the companies.
• The energy sector had 1 action affecting 64 employees, attributed to Shell Catalyst & Technologies.

Notable company filings and reporting

• University of Southern California filed a WARN notice with state regulators and was also reported by the Los Angeles Daily News, per the reported sources.
• Educational Testing Service submitted a WARN filing with state regulators disclosing layoffs during the period.
• The Trade Desk's layoffs were reported by ADWEEK, Business Insider and PPC Land.
• Uber Technologies, Inc.'s workforce reductions were reported by The Economic Times, Analytics Insight and newsdrum.in.
• Sapporo U.S.A. and Shell Catalyst & Technologies each provided WARN filings with state regulators documenting their respective actions.

Key figures

• Total layoff actions: 18
• Total employees affected: 4,353
• Largest sector by employees affected: Information Technology (3,885 employees)
• Other sectors affected: Consumer Discretionary (192), Consumer Staples (212), Energy (64)

Methodology and sourcing

This summary is based solely on layoff records and reporting listed for the September 11–12, 2026 window. Specific company counts and attributions are reported per WARN filings and the publications identified in the reported_by list.