Rivian Cuts ~4.5% of Workforce, Affecting Marketing, Vehicle Ops, Sales/Delivery, Mobile Ops

Rivian announced a round of layoffs affecting roughly 4.5% of its workforce, which sources say will impact more than 600 workers. CEO RJ Scaringe told employees the cuts focus on marketing, vehicle operations and sales/delivery, and mobile operations, while factory workers in Normal, Illinois and engineers working on R3, software and other products are not being laid off. The company is streamlining go-to-market functions amid a tougher operating backdrop, recent losses (a $1.1 billion Q2 2025 loss), and efforts to extend its runway as it readies additional vehicles and builds a new Georgia factory. The move follows reports that the reductions will affect “more than 600” roles and is described as a rethinking of scaling rather than factory or product engineering cuts.

Rivian cut 600 jobs affecting its marketing; vehicle operations and sales/delivery; mobile operations team as of October 28, 2025.

That is roughly 4% of the 15,000 people Rivian employs.

LayoffTalk has tracked 20 layoff events at Rivian since October 2022, including 784 jobs documented in official WARN filings, with 14 additional events known from news reporting.